2nd Edition

Now Available at All Leading Bookstores!

The sustainability of family businesses depends not only on the foundations laid by the first generation, but also on how the second generation manages this legacy.

While family businesses form the backbone of the Turkish economy, one of the greatest challenges they face is the process of intergenerational transition. During this period, conflicts, uncertainties, and management crises can arise—seriously threatening the continuity of the business.

Second-generation family members often wish to manage the business differently. When these differing approaches combine with communication problems and vague job definitions, conflict becomes inevitable. Additionally, assigning responsibilities to family members solely based on kinship can jeopardize the future of the company.

What Is the Solution?

✅ Knowledge and responsibilities should be transferred gradually.
✅ Clear job descriptions must be established for the second generation.
✅ A performance-based compensation system should be implemented.
✅ Education and competency assessments must be made mandatory.
✅ A family constitution should be prepared to support institutionalization.

About the Book

Published in 2024, my book Family Business Management and the Second Generation quickly garnered significant interest and has already reached its second edition. With positive feedback from both the academic community and the business world, it is now available at D&R, Remzi Bookstore, Penguen, BKM, Kitapyurdu, and many other distinguished sales points.

What Will You Find Inside?

• The fundamental management challenges faced by family businesses

• Difficulties encountered by the second generation during the takeover process

• Generational conflicts and ways to resolve them

• Steps toward institutionalization

• Strategies for family constitutions, board structures, and professionalization

This book serves not only as a guide for second-generation leaders, but also for the founding generation preparing for succession, as well as for consultants and professional managers.

Final Thought:

The Hidden Code of Success

The success of the second generation should not be defined merely by their surname, but by their education, performance, and vision.

The future of family businesses can be secured today through the right planning.